5 Future Digital Marketing Trends For 2021

1)Shoppable Posts

This trend is already on the rise but 2021 will be seeing even more use of shoppable posts. Consumers are constantly looking for the easiest, quickest way to shop. This is why using different social media platforms allow users to simply click on a post and buy an item featured in it. This mirrors the recent information provided by Smart Insights that people are now spending a total of 2 hours and 24 minutes scrolling through their phones on different digital platforms, giving brands a generous amount of time to reach consumers through shoppable posts, meeting consumers where they already are.

2) Voice Search

 Data has been illustrating that people are constantly looking for the most convenient way to gain information or news, so it only makes sense that 2021 will be seeing an increase in voice search technology. Marketers will need to optimize their content to voice-friendly terms and phrases to increase their searchability as they are becoming more common in modern households with their usage only expected to increase with further lockdowns or quarantines.

3)Advanced AI  Technology 

Artificial intelligence has been expanding what’s possible in the world of digital marketing for quite a while now, but we’re going to see exponential leaps in what this technology is capable of over the next few years. 

Chatbots  will become a customer service standard and start replacing live agents more and more frequently as machine learning algorithms grow more complex and are able to emulate human beings with almost spooky accuracy.

Marketing is becoming more conversational and personalized and chatbots enable you to take advantage of this trend without additional strain on your manpower and resources.

AI is also being used in advertising. While it hasn’t quite achieved human levels of creativity,Google is already running ads powered by AI  to optimize campaigns by identifying the best-performing ad designs and copy and automatically adjusting based on user engagement.

4) Video Marketing

Video marketing refers to the use of video to market or promote your brand or offering on digital channels.

In simple terms, when you use video to market your brand, product or service, engage on social media channels, educate your prospective and current customers, and interact with them, you’re said to be using video marketing.

According to a  survey by Wyzowl –

• 76% of the businesses which use video marketing believe that it results in a good ROI.
• 93% of businesses believe that it increases user understanding of their product or service.
• And 72% of businesses believe that it has improved the conversion rate of their website.

5) Personlization

The marketing industry has become more precise over the years. Targeted marketing is the backbone of any business. Making use of analytics to drive conversations and understanding buyer journeys and experiences will help achieve success in the near future. Even newsletters have started personalizing the content, segmenting audience groups according to paid and unpaid subscribers, in an attempt to get closer to the audience.

Amazon is always at the top of their data personalization game. Behavioral targeting, predictive modelling and personalization (emails, messages, advertisements). The number of people who buy from Amazon’s product recommendations is at a whopping 44%. For marketers, personalization brings in more business.