WHAT IS SEO

                             WHAT IS SEO?

DEFINITION OF SEO  1)Search engine optimization (SEO)is the practice on increasing the number and quantity of visitor to a website by improving the ranking in the algorithmic search engine result.

2)Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

                                     TYPES OF SEO

1)ON-Page SEO

2)OFF-Page SEO

3)Technical SEO

1)ON-Page SEO

On-page SEO relates to the content on your website.

It includes strategies to optimize an individual page on a website. These factors (all of which are outlined in this on-page SEO checklist help search engines understand the topic of the content and see that the website is a valuable source that people would want to find.

This type of SEO includes:

• Keyword research: Finding the best keywords to target on a page of content

• Content creation: Publishing high-quality content focused on target keywords

• keyword optimization : Using the target keyword in all the right places and using good meta tag SEO

Alexa has tools to help with all aspects of on-page SEO. For keyword research and content creation, use our keyword Difficulty Tool to find relevant, popular, low-competition keywords to target on your site.

2)OFF-Page SEO

"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).  

Optimizing for off- site ranking factor  involves improving search engine and user perception of a site's popularity, relevance,trustworthiness and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content.

3)Technical SEO

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.

It is called “technical” because it has nothing to do with the actual content of the website or with website promotion. The main goal of technical SEO is to optimize the infrastructure of a website.

The types of SEO included in this category relate to:

• Site speed
• Mobile-friendliness
• Indexing
• Crawlability
• Site architecture
• Structured data
• Security