ON- PAGE SEO

                                                  ON- PAGE SEO  

What is On-Page SEO?                                     

On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URL

Why On-Page SEO Is Important

On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.

As search engines become more sophisticated, there is a greater focus toward relevance and semantics in search engine results pages (SERPs).

Google, with its plethora of complex algorithms, is now much better at:

• Understanding what users are actually searching for when they type a query.
• Delivering search results that meet user intent (informational, shopping, navigational).

Adapting to this development is essential, and you can do it by ensuring that your website and its content – both what is visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data) – are well-optimized according to the latest best practices.

Additionally, you can’t simply ignore on-page SEO because you have more control when optimizing for on-site elements – as opposed to off-page SEO that consists of external signals (i.e., backlinks).

If you put effort into on-page strategies, you’ll see a boost in traffic and a rise in your search presence.

This guide will walk you through the most important elements of on-page SEO.

Paying close attention to these 10 areas will help improve your content and authority – and increase your rankings, traffic, and conversions.

1)Title Tag

he title tag, an HTML tag that exists in the head section of each webpage, provides an initial cue or context as to what the topical subject matter is of the respective page it is on.

It is featured prominently in the search engine results pages (typically used as the clickable link) as well as in the browser window.

The title tag by itself has little impact on organic rankings, this why it’s sometimes overlooked.

That said, missing, duplicate, and poorly written title tags can all negatively impact your SEO results, so make sure you’re optimizing for this element

2)Image Optimization

Adding images is a good way to make your webpages more appealing. But not all images are created equal – some can even slow down your website.

Optimizing images properly will help you make the most of a valuable SEO asset.

Image optimization has many advantages, such as:

• Additional ranking opportunities (show up on Google Image Search).
• Better user experience.
• Faster page load times.

Images shouldn’t be an afterthought. Make sure to incorporate images that support your content and use descriptive titles and alt text

3)Page speed

Page Speed measures how fast content on a page loads.With an attention span of less than the common goldfish, 50% of users  will abandon a page if it takes longer than three seconds to load. People want information, and they want it now!

Search engines like Google also use page speed as a ranking factor. You can control your site speed and page speed, so you want to optimize your page speed. Make your website load faster, and you can rank higher in search results.

Use PageSpeed Insights to check your speed.

PageSpeed Insights will provide you with customized recommendations for speeding up your site. You can also follow some best practices for page speed , like compressing images, eliminating unnecessary website code, and more. 

4)Target keyword in first Paragraph

Using your main target keyword in the first paragraph allows you to make your purpose and topic clear from the beginning. Remember that the search engine algorithm looks for keywords and terms that provide it with clues about your content and the type of information it contains. 

Providing a central keyword in the first paragraph of the content will ensure that you make your intention clear. As you build out the content, begin to incorporate semantic keywords and/or synonyms with a strong relationship to the main keyword and that Google expects to see.

Perform keyword research and help search engines know which words are important for the industry. The keyword density of the material should remain natural so that the content sounds smooth.

5)Optimize URLs

The URL structure of your webpage also provides helpful SEO benefits. Specifically, when you create a URL that includes important keywords, it becomes even more obvious the topic that this particular page will cover.

Both search engines and users can look at the URL and feel confident knowing the topic of a particular page. This can encourage users to click from the SERP to this particular result, increasing your traffic.