Best Platforms For Social Media Marketing

  Best Platforms For  Social Media Marketing

1)Facebook

Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.

It’s easy to get started on Facebook because almost all content format works great on Facebook — text, images, videos,live videos, and Stories. But note that the  Facebook alogrithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends. If you want to learn more about succeeding with the updated Facebook algorithm, Brian Peters, our Strategic Partnership Marketer, shared  the secrets of the new alogorithm and what you can do to thrive on Facebook.

Also, remember to optimize your content for mobile as 94 percent of Facebook 's users  access Facebook via mobile app.

2)Youtube

Youtube is a video-sharing platform where users watch a billion hour of videos every day . To get started, you can create a Youtube channel   for your brand where you can upload videos for your subscribers to view, like, comment, and share.

Besides being the second biggest social media site, YouTube (owned by Google) is also often known as the second largest search engine after Google. (So if you want your brand to be on YouTube, I would recommend reading up on Youtube SEO)

Finally, you can also advertise on Youtube  to increase your reach on the platform.

3)Instagram

Instagram is about as close to an “overnight success” story as it gets. Within two months of Instagram’s launch in 2010, it had over a million users.

Now, that number has grown to over 1 billion users each and every day, making it one of the top social media platforms for business.

Instagram started out as a platform for sharing photos and still keeps that as its core use. However, it has expanded to videos in a feature called “stories.” Thus, Instagram has become an excellent way for brands to literally show (rather than tell) their products, values, and voice.

4)Twitter

Twitter had a brilliant marketing strategy from the get-go with their character limit: give everyone a voice but limit the “noise.” Businesses, journalists, celebrities and, for better or worse, even Presidents use Twitter to share stories, news articles, or humorous anecdotes every day.

When it comes to using Twitter for business, you can definitely find   ways to monetize the platform. Part of doing that is standing out from your competition, consistently engaging with your audience, and adding valuable content with all of your posts.

5)Linkedin

LinkedIn was one of the first modern social media sites to really take hold and stick around. It’s become a networking tool exclusively for professionals and has revolutionized the way we seek, find, and get hired for jobs.

It’s also a pretty good resource for sharing content.

One thing to keep in mind about LinkedIn, however, is that you’re more likely to find business partners than new customers (unless your market includes B2B).

While this certainly isn’t a hard and fast rule, people don’t typically go to LinkedIn for entertainment or online shopping. They go to learn more about their industry, see what their professional contacts are up to, and look for new career opportunities.

6)Reddit

Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community.

If you have content you believe the Reddit community (majority is young, geeky, liberal, and internet-obsessed) would enjoy, you could reap tremendous benefits and earn valuable traffic.